- competitive parity
- 1) марк., учет = competitive-parity method2) марк. конкурентный паритет, конкурентное равенство (отсутствие в глазах потребителя существенных различий между свойствами товара разных марок)
Англо-русский экономический словарь.
Англо-русский экономический словарь.
competitive parity — /kəmˌpetɪtɪv pærɪti/ noun a method of budgeting marketing or promotional expenses according to the amounts being spent by competitors … Marketing dictionary in english
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